Discover how to build authentic relationships, boost visibility, and market your nonfiction book with ease.
In this episode of Author Nation, host Melody interviews Mary Gooden, author, publisher, and speaker. Together, they explore key marketing strategies for nonfiction authors, especially the importance of visibility before a book launch.
We dive into actionable steps authors can take to leverage reviews, influencer relationships, and personal branding to boost book visibility. Mary also provides a refreshing perspective on how to maintain authenticity while marketing and offers three simple actions to help authors gain momentum in their book promotion journey.
Learn How to Build Genuine Bonds
- How to execute a pre-launch strategy that builds visibility before your book release.
- The power of social proof and leveraging book reviews to boost credibility and sales.
- Building authentic relationships with influencers to amplify your book’s reach.
- How to maintain authenticity in marketing while building strategic visibility.
- How to maintain authenticity in marketing while building strategic visibility.
Today's Guest, Mary Gooden
Mary Gooden is an author, speaker, and publisher with over a decade of experience in self-discovery, spiritual growth, and brand strategy. Through her publishing house, she helps authors and entrepreneurs expand their visibility and impact. Mary’s expertise lies in soulful marketing, personal branding, and authentic relationship-building, which she teaches to her clients and audience.
Resources for Building Genuine Relationships
Highlights from Relationship Building for Authors
💡 Pre-Launch Strategy: Start your marketing efforts before the launch by ensuring your book is ready, building momentum, and clearing distractions to bring your highest energy into the launch.
💡 Leveraging Reviews: Consistently use reviews and testimonials to maintain momentum and build social proof. She suggests asking for reviews during the pre-launch phase and using them for marketing and on the back cover of your book.
💡 Building Influencer Relationships: Instead of cold outreach, build long-term relationships with influencers by engaging with their content and offering value, such as inviting them on your podcast or collaborating meaningfully.
💡 Personal Branding: Your book is part of your personal brand. Be consistent in your messaging and connect your book with your business, your values, and your overall mission.
💡 Authenticity in Marketing: For authors who feel uncomfortable with marketing, stay true to yourself. If it feels off, explore why and change your strategy to better align with who you are and the message of your book.
More Ideas to Build Your Audience
Actionable Steps to Help Build Relationships with Your Audience
Connect with Your Book
Take 5 minutes every morning to reflect on your book. Ask yourself: What message do I want to share today? This mindful connection will help keep your energy aligned with your book’s purpose and guide your marketing decisions.
Move Your Body
After connecting with your book, take 5 minutes to move your body. This can be as simple as breathing deeply or going for a quick walk. It will help shift your energy and create space for new ideas and marketing inspiration.
Share Your Book with One Person
Spend 5 minutes each day sharing your book with someone. This could be as simple as sending a message to a friend, giving a copy to a local business, or reaching out to a potential reviewer. Consistent small actions add up to big results.
By implementing these strategies, you can organically build relationships with your audience, increase book visibility, and stay true to your authentic voice.
More Ideas for Connecting with Your Audience
Ideas, Ideas, and more Reader Magnet Ideas | Attract Readers with Free Resources
Ideas, Ideas, and More Reader Magnet Ideas for Nonfiction Authors As nonfiction authors, creating compelling reader magnets is one of the most effective ways to
Relationship Building for Authors | Building Genuine Bonds with Your Audience
Discover how to build authentic relationships, boost visibility, and market your nonfiction book with ease. In this episode of Author Nation, host Melody interviews Mary
Understanding Your Audience’s Needs for Better Reader Magnets | Your Lead Magnet Should Enhance Your Reader Experience
Reader magnets are a critical tool for nonfiction authors looking to build an engaged email list, connect with readers, and ultimately, grow their book’s impact.