Driving traffic to your author website

Driving Traffic to Your Author Website | Content Marketing for Subject Area Experts

Keep them Reading with Brain Glue

Learn effective strategies for Driving Traffic to Your Author Website and mastering Content Marketing for Subject Area Experts to grow your audience and authority

How do you drive traffic to your author website? You want the right people to show up! Whether you’re just starting out or looking to boost your existing online presence, we’ll explore essential digital marketing tips for small business authors. Discover how to build relationships with your readers and turn your website into a powerful tool for engagement and growth, thus driving traffic to your author website! If you’re a nonfiction author wanting to expand your reach, this episode is for you.

What You’ll Learn to Help in Driving Traffic to Your Author Website

Our Guest, James Hipkin

Over a 40-year career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers and the business
James Hipkin from Inn8ly

Highlights to Boost Your Digital Marketing

Actionable Steps to Create Effective Messaging

Try these steps to start rethinking your marketing and build an author brand that works for you and your readers. 
 
  1. Understand Your Audience’s Pain Points
    • Reflect on what your readers truly care about. What are their challenges, and how can your writing solve those challenges? This clarity will help you create more effective, targeted marketing.
  2. Simplify Your Messaging
    • Use James Hipkin’s advice to get out of your own head. Write down all the complex ideas swirling around and then ask yourself, “What’s the core message that will resonate with my readers?” Strip away the rest.
  3. Distill Complex Topics for Readers
    • If you’re tackling a complex topic in your writing, make it relatable to your readers by framing it in terms of their challenges or desires.

More Ideas for a Successful Author Career

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