Oh, your readers, your readers. They need to be part of your experience; they need to be engaged till the last letter. Start Building For Your Readers When you are trying to determine what content your readers need from you, think about building a bridge across a chasm. Your reader wants to get to the …
Today we chat with Becky Norwood; author, speaker and book publishing expert. She is the CEO of spotlight publishing and she’s widely recognized for empowering authors intuitively. She incorporates her writing methods with sound marketing, as that is the pathway for audience growth. Becky’s story My first book that I published was before I ever …
No doubt you have heard someone tell you. Write a book and be an expert. Or maybe even write a book and be a thought leader. Both are possible but they are different. So here is a quiz to help you decide if you are an expert or a thought leader. Do you know a …
Expert vs thought leader: Which book will you write? Read More »
Too many times I have heard of authors diving in and writing a book only to realize later that they didn’t consider goals for the book. They land up putting a great deal of effort into publishing a book that doesn’t work in their business. Set your goals and plan your book accordingly. I’m going …
Creating a reader profile is important. Although you are writing your book for many, write it to one person. That may sound odd, but let me explain. If you create your perfect reader in your mind (and write directly to that person), your book will be more clear, concise and readable. Your writing will be …
Ah, the career author. Imagine walking along the beach after a morning of writing while your books fly off shelves. That’s the life! More like a fantasy. Few authors make enough money from their books to not have other jobs or income sources. I will not say you can’t, because some people do. Just like …
5 Things All Successful Career Authors Have In Common Read More »
I’m sure you’ve heard that you can’t make money from book sales, so why write a book? You matter. Your work matters. And, when you hold that book in your hands, imagine how great it will feel. If it’s nonfiction you are writing, there are countless reasons to write a book. Here are 7 reasons …
Top Reasons to Write a Book For Yourself and Your Career Read More »
