How To Create Snackable Video Content | Author Lead Generation With Video

Unlock your author potential with this episode on how to create snackable video content that captivates your audience and drives engagement!

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In today’s digital landscape, video content is essential for nonfiction authors looking to enhance their visibility and connect with their audience. With Justin Vajko, Author Nation explores how to create snackable video content that captivates viewers while establishing your thought leadership. Discover the benefits of utilizing platforms like LinkedIn and learn how to craft compelling show notes that keep your audience engaged.

Understanding Snackable Video Content

Snackable video content refers to short, digestible video clips that deliver valuable information. This format is perfect if you want to share insights without overwhelming your audience. By mastering how to create video content, you can communicate your message and drive engagement.

Justin Vajko, Marketing Nerd

Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. Justin joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through thought leadership video content.

Resources to Help You Succeed as a Kind Author

Key Features of Snackable Video Content

1. Concise Messaging

Effective snackable videos focus on delivering a single message or idea within a brief timeframe. This keeps viewers engaged and ensures they absorb the key points.

2. Visual Appeal

Incorporating engaging visuals, such as graphics or animations, can enhance the viewer’s experience. Your content will be more enjoyable and will help to illustrate complex concepts.

3. Call to Action

Every video should include a clear call to action, encouraging viewers to engage further, whether it’s visiting your website, following you on social media, or signing up for a newsletter.

4. Authenticity

Authentic content resonates more with audiences. Sharing personal stories or experiences can create a deeper connection and make your message more relatable.

Scenarios for Snackable Video Content

1. Promoting Your Book

Create short videos that highlight key themes or insights from your book. This can entice potential readers and generate interest in your work.

2. Sharing Tips and Tricks

Use snackable videos to share quick tips related to your expertise. For example, a nonfiction author could provide writing tips or strategies for effective research.

3. Engaging with Your Audience

Post videos that answer common questions from your readers. This not only showcases your expertise but also fosters a sense of community.

4. Building Your Brand on LinkedIn

Leverage LinkedIn to share snackable videos that align with your professional brand. LinkedIn is ideal for connecting with other authors and potential readers.

FAQs About Creating Snackable Video Content

What is snackable video content?

Snackable video content refers to short, engaging videos that convey a single message or idea, making it easy for viewers to absorb information.

How long should my snackable videos be?

Ideally, snackable videos should be between 30 seconds to 2 minutes long to maintain viewer engagement.

What topics should I cover in my videos?

Focus on topics that resonate with your audience, such as writing tips, book promotions, or insights related to your expertise.

How can I promote my snackable videos?
Share your videos on social media platforms like LinkedIn, Instagram, and Facebook. Engage with your audience by asking for feedback and encouraging shares.

What equipment do I need to create snackable videos?

You can start with a smartphone and basic editing software. As you grow, consider investing in a good microphone and lighting equipment to enhance video quality.

How do I measure the success of my snackable videos?
Track engagement metrics – such as views, likes, shares, and comments – to gauge how well your content resonates with your audience.

By mastering how to create video content, you can boost your visibility and establish yourself as a thought leader in your field. Embrace this dynamic medium to connect with your audience and enhance your author brand!

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3 Actions to help you build momentum with snackable video content

1. Find a Content Buddy

Reach out to a colleague or fellow author and schedule a short video call to brainstorm content ideas together. Use this time to ask each other questions and record the session. This collaborative approach can help generate fresh content ideas and reduce the stress of creating videos alone.

2. Capture Conversations for Content

Start recording your networking or sales conversations using a tool like Fathom. After each call, review the transcript and identify key insights or tips you could transform into snackable video content. Leverage existing discussions for future videos.

3. Engage on LinkedIn

Begin commenting on posts related to your niche on LinkedIn. Share your thoughts, insights, or experiences to build your presence and connect with your audience. Interacting with others helps you gain visibility and establish relationships before diving into creating your own video content.