
Learn how to engage readers and grow your influence by transforming your book into a powerful group program!
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Join us as we take an in-depth look at creating a successful group program to deepen connections, and ensure reader success through group programs. Be sure to tune in for an inspiring conversation and practical steps to engage readers and grow your influence!
Learn How to Engage Readers and Grow Your Influence:
- How group programs can be a powerful tool to engage readers and grow your influence
- The key benefits of group programs for authors, including creating deeper reader relationships and adding revenue streams
- Strategies to gauge reader interest and gather feedback to shape your group program
- The common challenges authors face when creating group programs and how to overcome them
Today’s Guest
Kerry Dobson is an experienced group program architect specializing in helping authors create impactful group programs. This can deepen reader engagement and open new avenues for revenue. With over 100 group programs designed and more than 200 clients trained, Kerry brings a wealth of knowledge on fostering meaningful connections through groups.
Her experience spans both corporate learning and author-focused group strategies, making her a leading expert on empowering authors to engage readers and grow their influence.

Resources to Help You Engage Readers and Grow Your Influence
Highlights to Help You Engage Your Readers and Grow Your Influence:
- Engaging Readers and Growing Influence: Kerry explains how group programs foster interactive connections with readers, offering insights into common obstacles and solutions.
- Group Programs for Your Readers: Explore how a group program can help your readers move beyond the page and put your ideas into action with your guidance.
- Actionable Advice for Authors: Key steps authors can take to build successful group programs, from defining a program promise to gathering reader input and identifying core messages.
- Overcoming Common Challenges: Kerry discusses how to avoid common pitfalls, such as overloading content and missing reader engagement opportunities.
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Actionable Steps to help you Engage Readers and Grow Your Influence
Identify Your “Why” – What excites you about starting a group program? Is it the idea of connecting more deeply with readers or providing practical support to implement what you teach? Knowing your motivation will help guide your program structure and style.
Engage with Your Ideal Participants – Reach out to early readers or supporters of your book. Share a rough outline of your group idea and ask them for feedback on what they’d most want to accomplish or experience in such a setting.
Pinpoint Key Messages from Your Book: Identify the top 3-5 actionable insights from your book that could become the foundation of your group program. Focus on must-have knowledge or skills your readers need to implement to see real results.

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