Are Book Awards Worth It

Are Book Awards Worth It | Do Book Awards Actually Matter

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Do Book Awards Actually Matter for Nonfiction Authors?

As a nonfiction author, you’ve likely seen books flaunting those shiny gold award seals. Maybe you’ve asked yourself, “Should I enter a book award contest? Are book awards worth it?” 

These are common and important questions. In this post, we’ll unpack the real value of book awards, how to assess them, and whether they deserve a spot in your marketing budget.

Why Book Awards Matter More Than You Think

When thoughtfully chosen, yes — book awards can absolutely matter. A credible literary award can lend immediate validation to your work. This kind of recognition:

  • Boosts your authority as an author
  • Helps your book stand out in digital and physical retail spaces
  • Opens doors to podcast interviews, speaking gigs, and media attention

Additionally, some awards come with marketing perks like:

  • Press releases
  • Placement in award winner catalogs
  • Visibility across the award organization’s network
  • Increased confidence — yes, that’s a real and valuable benefit

 

Are Literary Awards Worth the Cost? Here’s What They Can’t Do

However, there’s a harsh truth here: Book awards are not a substitute for marketing. They won’t magically sell your book or replace your promotional strategy.

Many authors make the mistake of pouring their entire marketing budget into contests, hoping for a miracle. The result? No sales, no traction — just disappointment and an empty wallet. Think of awards as enhancers, not engines.

“A well-chosen award can absolutely support your marketing plan and your momentum.”

How to Choose Awards That Are Actually Worth It

To determine if an award is worth your time and money, ask these key questions:

  • Reputation: Do you recognize the award name? Will your readers?
  • Judging Panel: Are the judges respected figures — publishers, agents, or experienced authors?
  • Transparency: Are the submission fees and award benefits clear upfront?
  • Track Record: Have past winners gone on to greater visibility or success?
  • Deliverables: Is there real promotional value beyond the seal?

A red flag to avoid: If every entrant wins something, it’s not a meaningful award — it’s a participation certificate.

Red Flags When Awards Aren’t Worth the Investment

Some contests are primarily designed to extract money from authors. Be cautious if you see:

  • An email that declares you’ve won — and immediately offers costly upgrades
  • A lack of community, resources, or other support services
  • Hosting by an obscure marketing company with no publishing credibility

Should You Enter a Book Award Contest?

So, are book awards worth it? Only if they’re the right awards.

A carefully selected award can elevate your brand and build trust. A poorly selected one will drain your resources and offer little in return. Always circle back to your marketing goals. If an award can help you reach your audience and reinforce your credibility, it’s worth considering.

If you’re ever unsure, seek guidance from trusted publishing professionals. Better yet, focus on proven strategies like:

  • Growing your email list
  • Strengthening your author platform
  • Building partnerships and promotions

Final Thoughts: Are Book Awards Worth It in 2025?

Book awards can be a valuable part of your nonfiction author toolkit — but they’re not the whole toolbox. If you’re going to invest, make it a smart investment that supports your larger mission: reaching the right readers with a message that matters.

Do you want personalized advice on choosing awards or building your platform? Reach out. Let’s get your work into the hands of the people who need it most.

How Implementing The Ideas Discussed Here Can Help You

Implementing the ideas from this episode will help you make smarter, more strategic decisions about entering book award contests. Instead of chasing every shiny sticker, you’ll learn to focus on awards that actually build visibility, credibility, and reader trust. This prevents wasted time and money while aligning your efforts with a long-term author platform strategy. It shifts your mindset from random exposure to intentional growth.

Here’s how it supports your author journey:

  • Clarifies what awards can and can’t do, preventing false expectations.
  • Strengthens decision-making by providing specific criteria to evaluate awards.
  • Encourages platform-first thinking, where awards enhance—not replace—solid marketing work.

3 Quick Actions To Help You Make a Decision

  1. Google one award you’ve considered and research: Who are the judges? Are past winners thriving? Does it align with your genre and audience?
  2. Audit your past or planned submissions: Are you entering for validation or visibility? Remove any awards that don’t align with your current strategy.
  3. Add one visibility-boosting tactic to your strategy today—like drafting an email to a podcast host in your niche or posting a value-packed tip on LinkedIn.

Resources Mentioned Here

If you’re not sure, ask me… Send us a mail at info@authornationtube.com and check out our site at www.authornationtube.com.

Keep writing and keep thriving,

Melody Ann

Author Nation is your go-to resource for becoming a successful nonfiction author, from planning to promotion and everything in between. 
Disclaimer: This blog may contain affiliate links, which means that if you choose to make a purchase, we will earn a small commission. Please understand that we have experience with these products, and we recommend them because they are helpful and useful, not because of the small commissions we make.

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