Unlock the secrets of Blogging to Support Book Sales, while mastering the art of book promotion and achieving a harmonious parenting and writing balance!
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In this episode of Author Nation Interviews, host Melody Ann speaks with Jeannie Burlowski, a full-time academic strategist. Jeannie is the author of “Launch: How to Get Your Kids Through College Debt Free.” They dive into the intersection of blogging to support book sales and effective book promotion strategies that not only elevate book visibility but also enhance memberships. Jeannie shares her journey as an author and how she balances parenting with her writing career, providing actionable insights for nonfiction authors.
What Listeners Will Learn
- The importance of blogging to support book sales and how it can increase visibility and authority.
- Strategies for effective book promotion that can lead to increased memberships.
- Tips for balancing parenting responsibilities with writing and promoting a book.
- Insights on how to engage with your audience through email newsletters and social media.
Today’s Guest
Jeannie Burlowski is a seasoned academic strategist with over 25 years of experience helping students navigate their educational paths. She is the author of “Launch: How to Get Your Kids Through College Debt Free,” which aims to empower parents to guide their children through college without incurring debt.
Jeannie has been featured in major publications like The Huffington Post, USA Today, and CBS, and she hosts a podcast dedicated to supporting students and their families.
Episode Highlights
- Blogging’s Role in Book Promotion: Jeannie discusses how her consistent blogging has made her easily findable online, leading to media features and increased book sale
- Membership Models: The benefits of creating a membership platform for deeper engagement with readers and additional revenue streams.
- Promotion Strategies: Jeannie shares her top strategies for promoting her book, including the use of Amazon Ads and BookBub.
- Building an Email List: Effective methods for growing an email list through public speaking and targeted advertising.
- Value-Driven Content: The importance of providing value in email communications to cultivate relationships with potential readers and members.
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Action Items to help listeners build momentum with Blogging to Support Book Sales:
Here are three quick action items that listeners can implement immediately to build momentum in blogging to support book sales and enhance their book promotion efforts:
Here are three quick action items that listeners can implement immediately to build momentum in blogging to support book sales and enhance their book promotion efforts:
Start Blogging Regularly
Set up a blog or use an existing platform to post at least one article per week. Focus on topics relevant to your book and audience, using keywords to improve searchability.
Develop an Email Newsletter
Create a simple email newsletter that provides value to your subscribers. Include tips, insights, and updates related to your book or niche. Aim to send it out consistently, such as every Monday.
Engage with Your Audience through Speaking Events
Look for local schools, community centers, or online platforms where you can speak about your expertise. Use these opportunities to connect with your audience and collect email addresses for your newsletter.
By taking these steps, authors can effectively leverage blogging to support book sales and enhance their overall book promotion strategies.
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