Boosting Author Visibility with PR

Boosting Author Visibility with PR | PR Tips and Strategies with Lilian Sue

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Learn all about boosting author visibility with PR tips from PR coach Lilian Sue in this episode of the Author Nation podcast.

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In this insightful episode of Author Nation, host Melody Ann chats with PR expert Lilian Sue about essential public relations strategies for nonfiction authors. This discussion provides a comprehensive guide on how authors can leverage PR for boosting author visibility with PR.

You’ll Learn How You Can Boost Your Book’s Success

  • The importance of public relations for authors and how it can impact their success.
  • Strategies for building a strong PR mindset and overcoming common fears and misconceptions.
  • Practical steps for creating and maintaining a media contact list.
  • How to build and sustain relationships with media professionals.
  • Insights into Lilian Sue’s upcoming book and supplementary materials designed to aid authors in their PR journey.

Today’s Guest, Lilian Sue, PR Coach for Successful Authors

Storytelling and building relationships are the cornerstones of Lilian’s business as a PR coach and publicist. She empowers authors to gain the confidence to push past their limiting beliefs of fear, anxiety and imposter syndrome to harness the power of PR to achieve their goals of becoming a global leading bestselling authors. 
Through her coaching, webinars, workshops, and campaigns, she de-mystifies the world of PR, giving her clients personalized support and clarity to develop strong PR mindsets, concrete goals and tailored strategies to help them get in front of the right audiences.
The book is kind of a secondary vehicle, but really it's your own story that's going to carry the book for you. The book’s not carrying you. – Lilian Sue

Resources to Empower Your PR Mindset

Highlights from Boosting Author Visibility with PR

  • Mindset and PR: Lilian emphasizes the significance of evaluating and overcoming limiting beliefs to build a successful PR strategy.
  • Building a Media List: Detailed steps on identifying genre-specific contacts, leveraging local media opportunities, and expanding internationally.
  • Engaging with Media: Tips on how to engage with media contacts and build long-term relationships.
  • Supplementary Resources: An overview of the additional materials accompanying Lilian’s book, including a glossary and a workbook to help authors implement PR strategies effectively.
  • Community Building: The importance of authors leveraging their community and social media to find and engage with media professionals.

Actionable Steps to DIY PR for authors

  1. Evaluate Your Mindset: Take time to reflect on any fears or anxieties you have about promoting your book. Identify the limiting beliefs around boosting author visibility with PR that may hold you back, such as fear of rejection or imposter syndrome. Counteract these beliefs with positive affirmations and visualize successful outcomes.
  2. Define Your Book’s Positioning and Goals: Spend 5 minutes brainstorming how you want to position your book and what goals you want to achieve. Consider what aspects of your personal story as a writer you’re comfortable sharing and how they relate to your book’s message. Define specific goals beyond just “selling more books,” such as targeting online bookstores, organizing book signings, or taking part in events like festivals or conferences.
  3. Create a Blueprint for Action: Use the insights gained from evaluating your mindset and defining your book’s positioning and goals to create an actionable plan or roadmap. Identify the gaps between where you are now and where you want to be to promote your book. Determine the steps you need to take to bridge these gaps, whether it’s reaching out to media contacts, exploring different marketing channels, or engaging with your target audience online.
Join us in September for the new season of Author Nation, and in the meantime, stay connected through our YouTube channel, Facebook group, and the wealth of resources available on our website. Keep writing, creating, and sharing your stories with the world!

This is part two of a five-part series where we’re diving into the world of public relations (PR) for authors, more specifically PR strategy vs. placement for authors. In this part, I share a common misconception and ask Lilian for her input.

NOTE: These blog posts are from an interview I did with Lilian Sue from In Retrospect Writing Services. Although we did one interview, it was an hour long, so I have divided it into five blog posts to organize it and make it easier to read. 

  • Part One:  Unlocking Author PR | Building Strong Author Mindsets 
  • Part Two:  Unlocking Author PR | PR strategy vs. Placement for Authors – You are here!
  • Part Three:  Unlocking Author PR | Common PR misconceptions for authors
  • Part Four:  Unlocking Author PR | Managing Your Author Reputation Online 
  • Part Five:  Unlocking Author PR | Bridging the PR Tools Gap

You can find the video of the entire interview at the end of the blog post.

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