Expand Your Reach as an Author by Speaking

Expand Your Reach as an Author by Speaking | Expert Tips for Authors to Get More Speaking Gigs

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Discover how to expand your reach as an author through speaking engagements with expert tips from Jackie Lapin.

In this episode of Author Nation Interviews, host Melody dives into the crucial topic of how nonfiction authors can expand their reach and boost book sales through speaking engagements. Featuring guest Jackie Lapin, founder of SpeakerTunity, the discussion covers practical strategies and expert tips on getting booked for podcasts, virtual summits, TEDx talks, and more. Learn how to effectively promote your book and grow your author platform through various speaking opportunities.

What Listeners Will Learn: Expand Your Reach as an Author by Speaking

  • The importance of authors engaging in speaking opportunities to boost book sales and visibility.
  • Practical steps to start booking speaking engagements, including podcasts, virtual summits, and TEDx events.
  • How to craft compelling pitch letters and media kits that grab the attention of bookers.
  • Strategies to maximize the impact of your speaking engagements on your author brand and business growth.

Jackie Lapin, Speaker and Leader Resource Expert

Jackie Lapin’s mission is to help leaders, entrepreneurs, coaches and authors like you find and secure their next clients by getting in front of more audiences faster! Her SpeakerTunity®, The Speaker and Leader Resource Company, has researched hundreds of thousands of speaker lead contacts, and has curated them to meet their needs. Jackie’s SpeakerTunity Member’s Only® program provides leads for live and virtual events and meetings, conferences, podcasts/radio shows/videocasts, virtual summits, TEDx events and more.
Jackie Lapin, Speaker and Leader Resource Expert

Resources to Expand Your Reach

Highlights from Expand Your Reach as an Author by Speaking

  • Practical advice on why podcasts are a great starting point for authors and how to begin pitching to podcast hosts effectively.
  • Detailed insights into what makes a pitch letter stand out, including key elements that grab the attention of bookers and hosts.
  • Tips on creating and using media kits to present yourself professionally and attract more speaking opportunities.
  • Strategies for engaging with podcast hosts and audiences to make the most out of each speaking engagement, ensuring it translates into increased book sales and platform growth.
  • Examples of authors who have successfully used speaking engagements to expand their reach and boost their careers, demonstrating the effectiveness of these strategies.

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The First Steps to Speaking Success

Implementing the strategies discussed in this episode will significantly enhance your author journey by increasing your visibility and engagement with your target audience.This will lead to greater opportunities, more sales, and a stronger author brand.
  1. Identify Speaking Opportunities: Spend a few minutes researching upcoming virtual summits, podcasts, or radio shows that align with your book’s theme. Note down the ones that seem like a good fit for you.
  2. Craft a Pitch: Take a few minutes to draft a compelling pitch for your first speaking engagement. Highlight your expertise, the value you offer, and a brief summary of what you can discuss.
  3. Update Your Author Bio: Revise your author bio to include a focus on your speaking engagements and expertise. Ensure it reflects your availability and interest in speaking at events, making it easy for potential hosts to see your value.

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