
Unlock the secrets of sustainable success for nonfiction authors and delve into myth-busting recycling tips and strategic book promotion.
In this Author Nation episode, we delve into the world of recycling and book promotion tailored for nonfiction authors. Sarah Winkler, an expert in sustainable living, shares valuable insights on effective book promotion strategies and myth-busting realities. Join the conversation to explore the eco-friendly authorship journey, discover surprising recycling facts, and gain strategic tips for promoting your nonfiction book. Tune in for a blend of recycling wisdom and essential advice for authors navigating the promotional landscape.
You'll Learn
- Essential strategies to effectively promote your nonfiction book.
- How adopting eco-friendly practices can elevate your author brand.
- Insights into early audience building techniques.
- Practical tips on planning and executing a compelling book launch.
- Unexpected recycling facts and eco-friendly practices.
Today's Guest
Sarah Winkler is the founder of Everyday Recycler, an educational website dedicated to providing simple and actionable recycling tips. With a background in science and postgraduate training in business analytics and the circular economy, Sarah is passionate about environmental issues. Based in Melbourne, Australia, she applies her entrepreneurial style and problem-solving skills to address the challenges of recycling.

Highlights
- Sarah defines an everyday recycler as someone for whom recycling is a natural and integrated part of their daily routine.
- The conversation dispels myths about recycling, emphasizing the complexities and challenges involved in the process.
- Sarah discusses the journey of publishing with the Dummy series and the tight deadlines involved.
- The myth of publishers handling all promotion is debunked, with Sarah highlighting the need for authors to take charge of their book promotion.
- Sarah advises authors to start building a following early, plan meticulously, and focus on building a support team for reviews.
Actionable Steps
Build a Following Early
Start by creating a simple website and setting up a way to gather subscribers. This will form the foundation of a dedicated audience interested in your book’s topic.
Engage with your audience throughout the writing process, keeping them informed and building momentum for the book’s release.
Actively use your website and subscriber list to communicate updates, share insights, and involve your audience in the journey.
Strategic Planning
Plan your book promotion strategy well in advance. Develop a schedule outlining key activities, deadlines, and contacts.
By having a comprehensive plan, you can avoid last-minute scrambling and better allocate your time and resources for maximum impact.
Build a Support Team
Identify individuals who can form a support team for your book, including early reviewers, influencers, and advocates.
Start building relationships with potential team members early in the process, involving them in your journey and seeking their support for reviews and promotion.
Leverage social media and personal connections to expand your support network, creating a community around your book that extends its reach and impact.