Home - Full ownership
Long-term lease - Feels like ownership
The Air BNB - Temporary Rental
We all *love* social media and some authors think all they need is a Facebook page, but this is a bad idea. First, you don’t own your Facebook page and the Facebook Gods can take it away at any time, all your work…. Gone. Secondly, things come and go quickly on Facebook, as it isn’t built for you to keep your articles organized in a way people can find them.
Build a website. Social media can be a lovely path to your website but it can’t replace it.
And those are the three levels. From your home/platform, you can rent space to promote, such as on social media. Next time you build something toward your author platform be aware of whether you own it, lease it, or if you are just popping in for a quick weekend away.
That is the difference between platform and promotion. Own your platform and promote it often.
– Keep writing
Author Nation is your go-to resource for becoming a successful nonfiction author, from planning to promotion and everything in between. Download the resource for the stage you are in.