Unveiling the secrets of sticky ideas – join us for a brain-boosting journey that transforms concepts into unforgettable experiences!
In this episode of we delve into the fascinating world of persuasion and the power of “brain glue” with guest James I. Bond, one of America’s leading behavioral management specialists and the author of “Brain Glue: How to Turn Simple Products and Slogans Into Blockbusters of Persuasion.” The discussion centers around making nonfiction ideas sticky and persuasive, exploring the 14 brain triggers at the heart of emotional selling.
You'll Learn
- The concept of brain glue and its role in simplifying the ability to persuade.
- The 14 brain triggers crucial for emotional selling.
- The power of metaphors and analogies in making ideas sticky.
- Strategies to apply brain glue in writing, especially for nonfiction authors.
Today's Guest
James I. Bond is an award-winning author and former head of a prominent behavioral management firm in Southern California. With a background in advertising, Bond has over 34 years of experience and is renowned for his expertise in emotional selling. His book, “Brain Glue,” unveils the secrets to turning ideas into persuasive blockbusters.
Highlights
- Bond shares the origin of "brain glue" from his experience in emotional selling.
- Examples of successful brain glue tools used by authors and brands, such as "Freakonomics," "Where's Waldo," and "For Dummies."
- The importance of catchy titles, engaging chapter headings, and hooks to keep readers invested.
- Bond emphasizes the need to write for a narrator, making the book feel conversational and engaging.
- Discussion on the role of humor, jokes, and chiasmus in creating memorable content.
Actionable Steps
Craft a Catchy Title and Description:
Use brain glue techniques such as metaphors, analogies, and alliteration to create a title that stands out and resonates with the target audience.
Ensure that the book description employs brain glue tools to spark curiosity and interest. This is crucial for grabbing the attention of potential readers.
Integrate Brain Glue Tools Inside the Book:
When organizing the book, use mind maps to structure content effectively.
Incorporate brain glue tools like humor, stories, and metaphors within the chapters to maintain reader engagement.
Write with a Narrator or Actor in Mind:
Imagine a famous person or actor reading your book and adjust the writing style to make it more conversational and engaging.
Consider creating an audiobook version, and tailor the writing to be spoken, ensuring it remains captivating and interesting when read aloud.