I sat down with Martin Crosbie from BookDoggy to talk about book promotion and how book promo sites like BookDoggy can help authors succeed. Here is a summary of our conversation.
When it comes to getting your book in front of the right audience, book promotion sites like Book Doggy and BookBub are a great place to start.
What are Book Promotion Sites?
Are All Book Promotion Sites the Same?
How Do Promo Sites Help Authors?
Are Book Promotions Sites for Ebooks Only?
How Do Promo Sites Work?
As an author, you pay to have your book advertised. A Newsletter blast goes out that gets you in front of a book promo’s database of readers. Readers find your book on the search bar where they can search for you by genre.
For each site, check the rules and follow them. For example, BookDoggy lets you advertise your book every 90 days.
Is There A Good Strategy to Use?
There are a few effective strategies to use.
Stacking your ads on a few book promo sites is the way to go. You can promote your books on many sites each day and get your book title in front of more readers daily.
Experimenting with price is another route to take. Promote one price over a few days and see what works best. Try going from free to 0.99 cents. Or free to the retail price and back again. Keep track of which sites work best together too.
Use promo sites to promote your book series. Put book one up for free and get readers excited to buy and purchase the next books in your series. It’s a great way to promote your books over the year too, rotating through the series.
Are Book Promo Sites a Short or Long-Term Strategy?
Can Book Promotion Sites Help me Build an Email List?
Yes! As an author you can sign up for Book Funnel or Story Origin. You’ll get your book in a book draw for readers. Promo sites like Book Doggy will link directly to these sites, which helps you build your own email list. You can then use that list to promote your work even further.
Beware though, only a few sites let you do this. Do your research and choose your book promotion sites carefully.
– Keep Writing,
Author Nation is your go-to resource for becoming a successful nonfiction author, from planning to promotion and everything in between. Download the resource for the stage you are in.