- Do you know a lot about your industry?
- Do people follow you? (Not on the street… online). Do they read your blog, follow you on social?
- Do you give interviews about your industry to clients and other outsiders? Think media...
- Do others in your industry recommend you to clients or for media spotlights?
- Do you have deep competence: knowledge, skill or experience, in a particular subject or field?
- Do you continue to learn and grow within your industry?
- Do you have the qualifications in your industry to call yourself an expert?
- Do you turn new ideas into new realities?
- Have you changed how your industry works on a large scale?
- Have you changed how other professionals in your industry think, on a large scale?
- Are you the go-to person in your industry for other industry professionals?
- Do you have influence over your industry?
If this describes you, congratulations! You are a thought leader. This gives you a lot of power. Use it well.
Experts write books for potential clients to promote their businesses.
Thought leaders write books for other industry professionals to educate, change, and lead.
Consider this while you are thinking about what book you will write, who you are talking to, and why it matters. We need experts and thought leaders and we need both of them to write books for all the right reasons.
Are you an expert or a thought leader? Knowing what type of book you want to write makes all the difference.
– Keep writing
Melody Ann
Author Nation is your go-to resource for becoming a successful nonfiction author, from planning to promotion and everything in between. Download the resource for the stage you are in.