Unlock the secrets of hybrid publishing and gain insights on making strategic decisions for your author career.
In this episode of Author Nation, host Melody Ann welcomes Tanya Hall, CEO of Green Leaf Book Group’s Growth Efforts, to delve into the world of hybrid publishing. Tanya discusses the blend of self-publishing and traditional publishing in hybrid publishing, the differences between traditional and hybrid models, and the importance of finding the right hybrid publishing partner. She emphasizes the significance of strategic planning, distribution, and marketing in an author’s journey.
You'll Learn
- The importance of differentiating your ideas in a crowded market.
- Essential criteria for selecting the right hybrid publisher.
- The significance of distribution, the nuances of marketing, and the need for ongoing energy in your book marketing efforts.
- Diverse avenues for monetizing your content beyond traditional book sales.
Today's Guest
Tanya Hall is the CEO of Green Leaf Book Group’s Growth Efforts, with over 25 years of experience in the publishing industry. She has spearheaded growth strategies, developed distribution organizations, and worked with New York Times bestselling authors. Tanya is also the author of “Ideas, Influence and Income,” a comprehensive guide to writing, publishing, and launching books.
Highlights
- Tanya Hall succinctly defines hybrid publishing as a strategic blend of self-publishing and traditional publishing.
- Tanya emphasizes the importance of authors doing thorough homework on potential publishing partners.
- Tanya debunks the myth that being on a bestseller list automatically translates to increased book sales.
- Tanya encourages authors to approach book writing strategically, emphasizing the lasting impact of a book as an extension of an author's brand.
- The importance of avoiding magical thinking and staying committed to marketing efforts.
Actionable Steps
Reader’s Investment Assessment
Take 15 minutes to jot down key aspects of your target reader’s life. Consider their daily routine, preferences, and challenges. Use this insight to adjust your writing style, ensuring it respects the time they invest in your book.
Publishing Partner Checklist
Spend 30 minutes researching potential hybrid publishers online. Look for publishers with established distribution channels and a proactive salesforce. Check if they adhere to IBPA standards. Create a shortlist of publishers to further investigate.
Quick Marketing Brainstorm
Allocate 45 minutes to draft a brief marketing plan. Identify at least three strategies you can implement in the pre-launch, launch, and post-launch phases. This could include leveraging social media, reaching out to influencers, or planning a virtual book tour.